This program provides an overview of the retail industry and the business skills needed to succeed in retail store management. It provides training for those wishing to be owners, managers, and employees of retail organizations. This certificate meets the needs of industry leaders such as the Western Association of Food Chains (WAFC).
Department manager, store director, merchandise buyer, customer service representative, or entrepreneur.

Student Learning Outcomes
✔ become a more productive retail manager, employee, or entrepreneur.
✔ incorporate basic marketing skills into retail operations, such as target marketing, product development, pricing, distribution decisions, promotion strategies, and marketing research.
✔ evaluate and develop basic management skills involving human relations, organizational behavior, and human resources management.
✔ demonstrate basic computer skills in word processing, presentations, and Internet searches.
✔ analyze and employ various written and verbal communication techniques.
✔ critique and recommend various retail store layouts and designs.
✔ recognize and confirm the importance that retailing has upon the American society and economy.